Are you contemplating an investment in an explainer video company in Malaysia for the year 2024? You know, those concise videos that effectively describe your product or service within 60-90 seconds? Explainer videos serve as an excellent means to captivate potential customers and introduce them to your business. However, the challenge lies in creating a video that hits the mark.

Given that an explainer video often takes center stage on your homepage, serving as the initial point of contact for visitors, it’s crucial to get it right from the outset. Here are 9 expert tips for crafting an exceptional explainer video that effectively communicates your business and boosts sales for the upcoming year.

1. Craft a Compelling Script The cornerstone of a successful explainer video is a well-written script.
   Consider having an “outsider” draft the script, someone capable of presenting your company in a clear and understandable manner. Many professional video companies may ask you to complete a creative brief first, prompting you to ponder key aspects of your business. Questions like your elevator pitch, target audience, specific problem-solving, key benefits, operational process, preferred tone, and visual style should be addressed.

Once you’ve completed this brainstorming process, use the insights to guide your scriptwriting. Your creative brief will serve as a valuable reference to stay on course.

2. Keep It Short and Sweet
   As per Helen Klein Ross, a writer and creative director, “the less you say, the more likely people are to remember.” While you may have plenty to share about your business, remember that the video is an overview – a hook to pique interest. The industry standard suggests aiming for 150 words per minute. Be concise and allow time for your message to resonate.
3. Embrace the KISS Principle (Keep it Simple Silly)
   To maintain brevity, simplicity is key. Successful explainer videos typically focus on four key elements:
   • Address the customer’s pain (0:00-0:20)
   • Introduce your product or service as the solution (0:20-0:25)
   • Briefly explain how it works (0:25-0:50)
   • Include a clear call to action (0:50-0:60)
4. Highlight Benefits, Not Features
   Rather than overwhelming viewers with technical details and features, emphasize how your product or service enhances their lives. Focus on benefits that resonate with customers, showcasing the value your offering brings.
5. Invest in Professional Voiceover Quality
   Audio is crucial for an effective video. Professional voice talent can elevate your video’s delivery, ensuring a polished and engaging presentation. Consider exploring options on platforms like voiceguild.org.
6. Inject Some Fun
   Regardless of your audience, incorporating an element of entertainment can enhance engagement. Whether through humor, surprises, or unique elements, making your video enjoyable helps establish a connection with your brand.
7. Visuals Take a Back Seat
   While polished visuals are essential, they shouldn’t overshadow your message. Effective explainer videos can utilize simple visuals to tell a compelling story, avoiding distractions from the core message.
8. Set the Tone with Music
   Selecting the right music can significantly impact the mood and pace of your explainer video. Platforms like Premiumbeat.com, Tunefruit, or audiojungle offer a variety of options to complement your video.
9. Plan for the Launch
   Don’t forget to plan for the video launch. Consider these three crucial elements:
   • Choose a video hosting platform such as Wistia, Vimeo PRO, Brightcove, or Vidyard.
   • Develop a marketing plan to share your video through various channels.
   • Seamlessly integrate the video on your website to align with your brand and content.

If you’re considering engaging an explainer video company in Malaysia for the year 2024, these tips are designed to steer you in the right direction. They not only save time and money but also contribute to producing a video that delivers measurable results. Have you ventured into explainer videos before? Share your tips and tricks!