If you’re planning a company profile video, a product explainer, or a recruitment campaign, one thing separates successful videos from mediocre ones:

👉 A clear, well-structured video production brief.

Whether you’re working with a marketing team or handling it yourself, the brief acts as the strategic blueprint for your video production partner. It ensures your agency fully understands your goals, brand voice, and expectations — saving time, avoiding misunderstandings, and resulting in a video that truly resonates.

In this article, we’ll guide you through writing a strong brief and include a free template you can use. If you’re searching for a reliable video production service in KL, Malaysia, or near you, this guide will also help you get the most out of your collaboration.

Why a Strong Video Brief Matters

A great brief helps your video team:

• Understand your business goals

• Recommend the right video format, tone, and length

• Plan production efficiently, avoiding endless revisions

• Create a video aligned with your brand identity

🎯 Without a clear brief, even the most creative production team may deliver something visually stunning but disconnected from your objectives — meaning wasted time and money.

What to Include in Your Video Production Brief

Here’s a step-by-step structure you can follow:

1. Project Overview

Provide a quick summary of the video.

✅ Example: “We need a 90-second company profile video to introduce our business to new prospects on our website and LinkedIn.”

2. Business & Brand Background

Tell your production team who you are.

• What does your company do?

• Who are your customers?

• What’s your tone of voice?

✅ Example: “We are a logistics solutions provider for SMEs. Our tone is professional, down-to-earth, and service-driven.”

3. Objective of the Video

Define what success looks like. One video = one main goal.

✅ Example: “Generate interest from potential investors.”

4. Target Audience

Be specific.

✅ Example: “Mid-sized manufacturing companies looking for reliable packaging suppliers.”

5. Key Messages

Stick to 3–5 strong points.

✅ Example: “We’re reliable. We have scalable solutions. We’ve been trusted by X Company.”

6. Visual or Style References

Show examples of videos you like (or don’t like).

✅ Example: “We like the clean look and voiceover in this Apple business video: [link].”

7. Deliverables & Formats

Be clear about what you need.

✅ Example: “One 90-sec main video, 2 short clips (under 30s) for LinkedIn, and a version with Mandarin subtitles.”

8. Timeline & Deadlines

Set realistic expectations.

✅ Example: “Final video must be ready by August 15 for our investor presentation.”

9. Budget Range

Even a ballpark helps your production partner suggest the right concept.

10. Stakeholders & Decision Makers

Clarify who gives feedback and who signs off.

✅ Example: “Creative direction by marketing manager, final sign-off by CEO.”

Common Mistakes to Avoid

❌ Being too vague — “We want something cool.”
✅ Define what cool means (cinematic, sleek, fun).

❌ Packing too much into one video.
✅ Focus on one core message — create a series if needed.

❌ Involving too many decision-makers.
✅ Assign a single point of contact to streamline.

Free Video Brief Template (Copy & Paste)

Project Title: Company Profile Video for XYZ Logistics

Overview: 90-second video for website and sales team to introduce company.

Company Background: XYZ Logistics offers end-to-end warehousing and fulfillment for ecommerce brands, retailers, and manufacturers.

Objective: Establish credibility and help sales teams build trust.

Target Audience: Business owners, procurement managers, logistics directors.

Key Messages:

• Scalable and reliable

• Trusted by 200+ regional brands

• 24-hour fulfillment turnaround

Style Reference: [insert link]

Deliverables: 1 main video (90s), 2 short edits (30s), English subtitles

Deadline: Final delivery by Sept 5 for trade fair

Point of Contact: [Name], [Role], [Email]

Final Thoughts

A great video starts with a strong brief. It sets the tone, aligns all stakeholders, and ensures your video production agency can deliver content that achieves your business goals.

If you’re looking for a trusted video production service in KL, Malaysia, or near you, Indipixels Productions is here to help. We specialize in corporate videos, commercials, and branded content that highlight your brand story and drive results.