Project overview

Indipixels Productions partnered with Crème Simon, a renowned French heritage skincare brand, to produce a lifestyle-driven skincare commercial celebrating the harmony between radiance and relaxation.

Filmed on location at the luxurious Pangkor Laut Resort, Malaysia, the campaign features a group of inspiring mom influencers enjoying a rejuvenating island retreat — blending real moments of joy, confidence, and self-care. The video series aimed to highlight Crème Simon’s philosophy of natural beauty, timeless elegance, and modern femininity.

This project combined cinematic storytelling with brand-focused lifestyle imagery, capturing both emotional authenticity and visual sophistication — the kind of quiet luxury that defines Crème Simon.

PRODUCTION CHALLENGES

• Lean Crew, Big Vision

The entire production was executed by a 3-man team, responsible for shooting, directing, and handling logistics across the resort. Balancing a high-end aesthetic with limited manpower required precise pre-planning and efficient use of available resources.

• Multiple Deliverables Under Tight Schedule

Within a limited time on the island, we were tasked to produce one main brand commercial and five supplementary videos — each focusing on a different mom influencer’s story and her connection to the product. Every video needed its own narrative tone, while maintaining a cohesive brand look.

• Minimal Equipment & Natural Light Dependency

Due to travel limitations, we operated with only a two-point lighting setup and relied heavily on natural sunlight. Managing exposure, reflections, and skin tones under shifting daylight conditions required on-the-spot adaptability and creative cinematography.

Creative Strategy

• Lifestyle Storytelling Approach

Each influencer’s video was structured as a day-in-the-life mini-story — beginning with serene morning rituals, moving through bonding moments, and ending with personal reflections on self-care. This format humanized the brand and created emotional resonance.

• Soft Natural Light Aesthetic

Instead of over-lighting, we embraced the natural golden tones of Pangkor Laut’s environment — sunlight filtering through palm leaves, reflections from ocean water, and soft glows at sunrise and sunset — to enhance the feeling of effortless beauty.

• Minimalist Equipment, Maximum Movement

Lightweight gimbal setups and handheld shots were used to create intimate yet dynamic compositions. This mobility allowed for fluid storytelling and fast repositioning without interrupting the resort’s tranquil setting.

Execution & Outcome

• Pre-Production :

We worked closely with our client to develop the overarching brand narrative and five micro-stories. Storyboards and shot lists were optimized for a minimal-crew setup, focusing on moments that could be achieved through natural light and available locations at the resort.

• Production :

Filming took place over several days at Pangkor Laut Resort. The team captured both cinematic and documentary-style footage — mixing planned beauty shots with spontaneous, emotion-driven moments. Coordination with resort management ensured privacy during key scenes, and lighting setups were kept minimal to preserve the authentic natural atmosphere.

• Post-Production:

Editing centered on tone and pacing — slow, graceful cuts with breathing room between scenes. Each influencer’s video was color graded individually to match the natural tones of her environment while maintaining overall visual consistency. Sound design and music scoring tied the campaign together under a unified emotional mood.

• Delivery & Reception:

The final deliverables — the main brand film and five short influencer videos — were praised by Crème Simon’s team for their elegance, warmth, and authenticity. The videos successfully conveyed the message of “Radiance meets Relaxation”, positioning the brand as both luxurious and relatable.

The campaign was later distributed across digital and social platforms, performing well among Southeast Asian audiences and reinforcing Crème Simon’s identity as a premium yet approachable beauty brand.